Regardless of the sector, regardless of the type of business they do, they work according to a certain order. A business without a working order cannot be expected to be successful. This does not mean that the business is doing the same job every day. However, a business that knows what to do tomorrow and can measure what it did yesterday and draw meaningful conclusions from it can continuously increase its profitability. For small and underemployed businesses, it may be possible to manually manage the planning and measuring process. For large companies this is impossible

Data is vital for businesses. Analyzing data is important in terms of seeing opportunities or risks that a human cannot see. Some technologies are used for this. One of these technologies is software. The software (or programs) in question automatically collects and analyzes all the data that companies use in their workflow and makes useful inferences for each department (or employee) of the company. This enables companies to obtain the necessary foresight to make profitable moves, while making a serious contribution to crisis management by ensuring that they are always prepared for possible risks. can be mentioned.

Many package programs are sold in the market that promise to provide useful suggestions by analyzing data, which companies can use within their own body. Software companies offer ready-made packaged software by combining several different modules. Companies also buy what they need by looking at the contents of these packages. However, they have advantages as well as disadvantages. In order to eliminate these disadvantages, businesses can also purchase special software that has been produced completely considering their own needs.

By using proprietary software, companies can move their current assets further from where they are in a much shorter time. The biggest effect of this is that the special software is designed by taking into consideration what needs to be changed, added or removed in that company. Often companies need to purchase custom software after trying out the software packages available in the market. Because no ready-made software package can provide a 360-degree solution to all the needs of the business. Therefore, after the unsuccessful experiences of these packages, special software projects are resorted to.

The need for companies to use special software may arise for many reasons. One of the most common reasons is when the company has any problems. In other words, first a problem arises, a crisis occurs in the company, the company that survived the crisis for a temporary period cannot take the same risk again and is persuaded to purchase a special software project. This is how corporate investments usually start, although this is not necessarily true. However, sometimes companies may resort to special software solutions in order to grow more and earn more profits without any problems. These, on the other hand, appear as developing companies that have reached a certain profitability, can allocate the budget to invest in software products, and believe in technology. In that case, we can list the reasons why companies need special software as follows;

• Grow
• Increasing profitability
• Increasing productivity
• Providing in-house management from one place
• Mobilizing
• Accelerate
• Saving and reducing costs
• Utilizing the power of technology
• To establish healthy communication both within the company and with the company environment